ERROR: The uploaded key file is not valid or does not contain a license key

[happy]

after reinstalling debian and plesk i was on my way to upload the key again, when i got the error:

ERROR: The uploaded key file is not valid or does not contain a license key.

i tried both to use the .sh file and the zip file, both gave me that error? what is wrong. I had no problems with it before i reinstalled everything..

then i got the mail:

The key server refused to update your key.
No further tries will be performed.
Details:

Server response: License key must be ordered first